Unmatched Demand Meets Premium Experiences
The 2026 FIFA World Cup is already making waves—and not just on the pitch. With some official hospitality packages now on sale, eager fans are finding out just how exclusive (and expensive) securing prime seats can be. Especially for those eyeing matches at Houston Stadium—the temporary name for NRG Stadium during the tournament—the numbers speak volumes about demand.
Breaking Down Houston’s Hospitality Options
For fans planning to experience all seven games in Houston, the U.S. Venue Series offers four levels of access:
- FIFA Pavilion — Starting at $10,375 per person
- Champions Club — Starting at $15,000 per person
- VIP — Starting at $19,895 per person
- Pitchside Lounge — Starting at $23,200 per person
The Pitchside Lounge Standard+ option edges out the rest as the most expensive Houston-exclusive package at $24,900 per person. Each hospitality package bundles game tickets with enticing perks like gourmet food, lounge access, and entertainment—making it clear why prices are climbing fast.
Follow My Team and Four-Match Flexibility
Not everyone is anchoring their plans in one city. For those who want to follow their favorite squad, the Follow My Team package covers all Group Stage matches plus a Round of 32 game—whether or not the team advances. These packages start at $6,750.
Meanwhile, the 4 Match Package offers fans the flexibility to choose four different Group Stage matches across various venues, with prices starting at $5,300.
The Top-Tier Experience
At the pinnacle of luxury, the U.S. Venue Series Pitchside Lounge Standard+ package at the New York/New Jersey venue is currently the most expensive on offer—carrying a hefty starting price of $73,200.
What Early Buyers Are Thinking
With prices starting at five figures and climbing steeply, early buyers who locked in their hospitality packages this week are likely in a strong position. As more fans scramble to secure their spot for this global spectacle, it’s easy to see why tickets tied to premium experiences are flying off the shelves.
