Euro 2024 has truly been one of the highlights of the year, captivating football fans around the world. With Germany as the host, the tournament offered thrilling matches and an amazing cultural experience across its various venues. For both fans and ticket brokers, understanding ticket pricing was crucial to enjoying the event to the fullest.
Whether you were a fan trying to decide which games to attend or a broker navigating the ticket sales landscape, the cost of tickets was a major factor. It influenced decisions about which matches to see, budgeting for travel and accommodation, and overall enjoyment of the tournament. For brokers, knowing ticket pricing trends was key to successful sales strategies.
In this report, we delve into the ticket prices for Euro 2024, exploring the different matches and their pricing dynamics. We’ll review how each match performed in terms of ticket sales and profitability, highlighting the variations and trends observed throughout the tournament. Our goal is to provide a clear and engaging overview to help fans and brokers understand what happened with ticket pricing and how it can inform future events.
Euro 2024 Overview
UEFA Euro 2024, held in Germany from June 14 to July 14, was the 17th edition of the European Championship. The tournament featured 24 teams competing across various cities, with Spain ultimately winning the final 2-1 against England in Berlin. Spain’s journey to the final included a memorable victory over France in the semifinals, while England edged out the Netherlands. The quarter-finals featured intense matches, including Spain’s extra-time win over Germany and Portugal’s penalty shootout triumph against France. The group stage set the scene with exciting matches and surprising outcomes, culminating in a dynamic and memorable tournament. The event proved highly profitable for ticket brokers, with many matches generating substantial profits due to high demand and fluctuating resale prices.
Ticket Categories
Euro 2024 tickets were divided into various categories, reflecting different stages and seating options. Primary market prices ranged from €30 for a “Fans First” group stage ticket to €1,000 for a top-tier “Cat 1” final ticket. Other categories, such as “Cat 3” and “Cat 2,” had intermediate pricing based on the match stage and seat quality.
In the secondary market, ticket prices often skyrocketed, sometimes reaching up to ten times the original cost. This was especially true for high-demand matches and premium seats. Our ticket broker course highlighted the importance of securing these high-demand tickets and optimal seats to maximize profitability.
Group Stage Tickets
During the group stage of Euro 2024, ticket brokers saw the highest profits from “Cat 3” and “Cat 1” tickets. Matches involving the host nation, Germany, and high-profile teams like Turkey (due to the large Turkish immigrant community in Germany) or Portugal (because of Cristiano Ronaldo) generated exceptional demand and profit. Although “Cat 2” tickets were profitable, they did not yield as high returns as “Cat 3” and “Cat 1” tickets.
Opening Match Tickets
The opening match of Euro 2024, featuring Germany against Scotland, generated significant demand due to Germany being the host nation. The match, held at the Munich stadium with a 70,000 capacity, saw Germany secure a 5-1 victory. All tickets for this high-profile game sold out quickly, leading to exceptionally high resale prices. Ticket brokers who had access to these tickets saw substantial profits, as the strong demand drove prices up in the secondary market.
Knockout Stage Tickets
During the Round of 16, ticket brokers saw solid profits due to the high demand for matches featuring popular teams with large fan bases. Germany, Portugal, and Turkey, in particular, attracted significant interest. Turkey’s unexpected advancement to this stage, despite their passionate fan base, also drove up demand. The presence of these teams, known for their dedicated supporters, ensured that tickets for these matches were highly sought after, leading to considerable profitability for brokers.
Quarter-Final Tickets
The quarter-finals saw intense demand and competition among fans, resulting in substantial profits for ticket brokers. Two matches, in particular, stood out. The Spain vs. Germany match attracted significant interest, with fans eager to witness this high-stakes game. Despite the stadium’s 60,000 capacity, tickets sold for over 10 times their original price due to the immense demand. Germany’s loss in this match influenced the dynamics for the semi-finals.
Another highly profitable match was the Netherlands vs. Turkey. The Olympiastadion in Berlin, with a 70,000 capacity, still could not meet the demand from Turkish fans. Many fans struggled to find tickets, driving secondary market prices even higher. Turkey’s loss in this match didn’t diminish the profitability for ticket brokers. Overall, the quarter-finals proved to be highly lucrative for ticket brokers, with many reporting exceptional profits within our ticket brokers’ Discord group.
Semi-Final Tickets
In the semi-finals, primary market prices were already high due to the significance of these matches. A notable trend discussed in our Discord group highlighted a key strategy: prior to Germany’s loss, tickets for this stage were rare and highly coveted. However, once Germany and Turkey lost their quarter-final matches, many tickets re-entered the secondary market, causing a decrease in prices.
While this influx of tickets led to lower resale values, ticket brokers still managed to secure around 2x to 3x profit on these sales. Although the profits were lower than expected, they were still substantial, ensuring brokers did not incur any losses.
Final Match Tickets
For the final match of Euro 2024, ticket prices were exceptionally high from the start, with an overwhelming number of fans eager to be in the stadium. Even tickets in the second tier for “Cat 3” were selling for around $2000, translating to a 7x profit for brokers. It’s important to note that the final match is always a prime opportunity for ticket brokers, regardless of the teams playing.
Brokers who have followed our strategies shared documents in our ticket brokers’ Discord server, demonstrating that they were able to sell final match tickets for substantial profits, often making thousands of dollars per ticket. This consistent demand and profitability make the final match an excellent choice for ticket brokers.
Conclusion
Euro 2024 was a landmark event not just for football fans but also for ticket brokers, who saw unprecedented profits. Throughout the tournament, from the group stages to the final match, the demand for tickets was exceptionally high. Primary market prices ranged from €30 to €1000 depending on the category and match stage, while secondary market prices often reached up to 10 times the original price. Matches involving teams like Germany, Turkey, and Portugal were particularly profitable, with brokers reporting high earnings from these events.
Ticket Reselling Discord Server: A Community for Brokers
The Tixomi Discord group for ticket brokers was instrumental in helping members navigate the complexities of the market. Through this platform, brokers shared insights, discussed pricing strategies, and identified the most lucrative opportunities. This collaborative approach ensured that brokers could maximize their profits and make informed decisions. Overall, Euro 2024 was a resounding success for ticket brokers, showcasing the power of community and strategic planning in the ticket resale market.
